Goldieblox engineering toys for girls stir up controversyand a lawsuit. If youre goldieblox, you bust out your action figures and reimagine some movie history in a zippy 97 second video. For the first time ever, goldie herself comes to life as an action figure. Goldieblox and the builders survival kit is the ultimate expansion pack for the most adventurous innovator. Goldieblox founder says engineer must be in girls vocabulary.
Goldieblox has inspired much enthusiasm among adults. Sep 18, 2012 the toy set includes the story of its heroine, goldieblox and the spinning machine available as a book or ios app, five character figurines goldies friends, and building kit that includes. Goldieblox is an american toy company that markets interactive toys designed for girls. Sep, 2016 how fairy tales helped the founder of goldieblox start her company. As the adventure unfolds, children can use the toy to create a belt drive that is capable of spinning all the characters around. Jul 14, 20 californiabased goldieblox, launched in 2012, features books and construction toys starring goldiea femaleengineer role model. Goldieblox toy company inspires young female engineers more toy companys viral commercial inspires young girls to play with more than just dolls and princesses. Goldieblox and the spinning machine toy from interplay. Friendships, caring for animals, beauty together in problem solving play.
Manufacturer of childrens toys designed to inspire the next generation of female engineers. When goldie blox accidentally lets down her best friend, ruby, shes determined to make it up to her by throwing her bff the best birthday celebration ever. Dec 03, 20 goldieblox engineering toys for girls stir up controversyand a lawsuit to encourage girls to study science and enter stem careers, one toy manufacturer is challenging old ideas. With more than 190 pieces, it offers hours of fun and endless possibilities. Australia brazil canada china france germany italy japan mexico netherlands singapore. Goldieblox toy company inspires young female engineers video. Jul 21, 2016 the new game, whose full name is goldieblox. Debbie sterling wants to reengineer the world, one girl at a time. Kids learn how to build a zoetrope, a precinema animation device, while learning about illustration and animation. Goldie blox and the movie machine spectrum scientifics.
Goldieblox goldieblox and the movie machine mom blog society. Goldieblox is a range of groundbreaking story based construction kits that are distributed in the uk by interplay, a company that is renowned for their excellent range of educational and creative toys. Nov 05, 2015 what do you do when men hog the bulk of lead roles for blockbuster flicks. How an engineer created a hot toy startup for girls. Goldieblox goldieblox and the movie machine mom blog. In this kit, goldie builds a spinning machine to help her dog, nacho, chase his tail. This stembased chapter book series stars engineering whiz goldie blox and her friends, the gearheads. Cheery, messy fun in freewheeling female engineer series. Goldieblox and the spinning machine is the first line to hit the shelves. Jul 03, 20 goldieblox toys are now available for purchase at toys r us, and the company has begun marketing them with this cute video starring little girls building homemade bike sidecars and attaching ballerina slippers to a skateboard deck. Goldiebloxs new kids app aims to inspire the next generation. The toy companys latest effort at girlempowerment through retail, goldie aims to break the mold of. The toy company offers girls an alternative to dolls and princesses.
New products goldie blox and the builders survival kit goldie blox and the movie machine goldie blox action figure with zipline goldie blox and the builders survival kit g. With articulated joints, shes more than ready for an adventure. If stubborn conviction is the hallmark of a successful entrepreneur, then debbie sterling is destined for greatness. Buy goldie blox and the spinning machine online at low prices in. It aims to spark an interest in engineering within young girls, to encourage them to learn more about the subject. I was given a selection of sets for olivia and william if he was interested to try out. As kids read the exciting story, they learn how to build their very own zoetrope an animation device that makes amazing onesecond movies. A new ad by goldieblox is the latest in a series of ads by companies focused on busting gender stereotypes.
How this 30yearold engineer broke into a mans world. With plenty of example movies and tutorials, kids will quickly pick up on the stopmotion concept and be making their own movies in no time. Goldieblox and the spinning machine fat brain toys. Goldieblox and the spinning machine and thousands more of the very best toys at fat brain toys. Goldieblox toy company inspires young female engineers. May 02, 2017 cheery, messy fun in freewheeling female engineer series. View more semifinalist films at ge focus forward films. Goldie blox is the first girl engineer character ever created. After many tries to get nacho clean, goldie finally comes up with the perfect contraption.
Dec 10, 2014 while tapping into a girls strong verbal skills, the goldieblox construction sets bolster confidence in spatial skills while giving young inventors the tools that they need to build and create. And for our techloving girls, goldies stories will be available as free ebook downloads for iphone and ipad with narration, animation and. Debbie sterling is a stem luminary making significant contributions in her field, while working for expanded inclusion for the next generation. This storytelling goldieblox dunk tank set includes a book and 52 pieces. Goldieblox and the movie machine is a storybook and construction set in one. Goldie and her friends need to make lots of short stopmotion movies to save the bloxtown film festival. After kids explore goldies world, its time to build. Startup tiny goldieblox gets an ad in the super bowl the toy startup was named the winner of intuits small business, big game campaign and will get a commercial during the mostwatched television. Goldieblox is a new toy range aimed primarily at girls aged between four and 9. Construction toy gets girls into engineering early.
New products goldie blox and the builders survival kit. Goldieblox and the movie machine teaches kids how to make their own movies. Debbie sterlings line of stem toys is introducing girls to the concept of engineering at a young age. Goldieblox and the builders survival kit 29882884003. Goldieblox is helping mold in a new generation of engineers.
Download our diy coupon book below and share the love with all the moms in. Goldieblox, which pairs a construction kit with a storybook, launched in 2012 as a prototype on kickstarter. Goldieblox construction toys for girls go on sale at toys r us. Buy goldieblox and the spinning machine at amazon uk. Nov 12, 2014 goldie, the new action figure from goldieblox, loves invention, engineering and adventure. Goldieblox is a disruptive childrens media company challenging gender stereotypes with the worlds first girl engineer character. Debbie sterling explains why she dug through childrens books to find inspiration for her toy. Goldieblox founder debbie sterling was one of the few women in. Goldieblox and the zip line and thousands more of the very best toys at fat brain toys.
Available at toys r us and amazon, explore the startup. Goldieblox founder debbie sterling says, at the time, i was completely caught off guard and painfully full of selfdoubt. Expand your options of fun home activities with the largest online selection at. How fairy tales helped the founder of goldieblox start her. The toy set includes the story of its heroine, goldieblox and the spinning machine available as a book or ios app, five character figurines goldies friends, and building kit. Goldieblox, the educational toy, book and game maker best known for its line of engineering toys aimed at young girls, is expanding its digital footprint today with the. In this story and construction kit, kids will learn how to make their own movies. Only a year after the company was founded, the first installment of the toy series can be found in shops around the country, including megastores like toys r us. Goldieblox a stepping stone booktm mcanulty, stacy, random house on. Goldieblox is a company on a mission to inspire the next generation of female inventors. This kit offers kids a wideeyed perspective of goldies world and gives inventors the freedom to choose their own difficulty level.
Jan 31, 2014 startup tiny goldieblox gets an ad in the super bowl the toy startup was named the winner of intuits small business, big game campaign and will get a commercial during the mostwatched television. Meet her family, friends and, of course, her loyal dog, nacho and everyones favorite grouchy cat, benjamin cranklin. The first product in the series is goldieblox and the spinning machine which sees goldie attempt to build a spinning machine that can help her dog, nacho, chase his tail. Goldieblox is doing construction toys for girls the. In 2015, goldieblox founder debbie sterling called anik guha, a partner in orricks topranked technology companies group, with a question. Goldieblox and the movie machine engages kids right off the bat with a movie that sets the story. Goldieblox means well but doesnt live up to the hype. Debbie sterling discusses how goldieblox is upending the toy. Business insider has affiliate partnerships, so we get a share of the revenue from your purchase. Goldieblox is a toy company for girls out to disrupt the pink aisle. How fairy tales helped the founder of goldieblox start her company.
While tapping into a girls strong verbal skills, the goldieblox construction sets bolster confidence in spatial skills while giving young inventors the tools that they need to build and create. It has also been recognized as an audience favorite. In this award winning debut story, goldie builds a spinning machine to help her dog, nacho. This story telling goldieblox dunk tank set includes a book and 52 pieces. This new ad imagines the most iconic action film heroes of all time as bad ass ladies.
And sterling herself was recognized by president obama and the national womens history museum for her work inspiring girls. Goldieblox is the perfect way to help your future selfrescuing princess get started down the right path. This books story is centered around goldie trying to win the rights to naming the new animal shelter. Toy company goldieblox features books and construction toys starring a femaleengineer role model. See pictures from when goldie was just a baby inventor. In retrospect, it was the best thing to happen to me as a professional.
As she builds a multimedia empire aimed at reinventing girlhood as we know it, shes been paving her own way in the worlds of retail and entertainment. We would like to show you a description here but the site wont allow us. A book and construction toy combined that enables girls to solve problems encountered in the story by building. Two leading lights of the toy and media industries had offered to help her company grow. Goldieblox is a play on words, goldie locks being the main character in the english fairytale, the story of the three bears, which is relatively unknown in germany. Sep 19, 2012 goldieblox is doing construction toys for girls the right way by combining stories with building skills and keeping the color pink down to reasonable level. In addition to building the machine, kids can make their own movies, first with stickers, then guided illustrations, and then. Goldieblox and the builders survival kit is home to all of goldies notes, blueprints, ideas, and sketches. Goldieblox toys are now available for purchase at toys r us, and the company has begun marketing them with this cute video starring little girls building homemade bike sidecars and attaching ballerina slippers to a skateboard deck. Founded by debbie sterling, stanford engineer and innovator, goldieblox creates awardwinning toys that combine story and building to develop spatial skills, confidence, and introduce a much needed female role model character to a traditional boys club. The story of goldieblox 2012 cast and crew credits, including actors, actresses, directors, writers and more. The only problem is nacho hates water and loves being a dirty dog. The companys toys include construction toys for girls built from the female perspective to close the gender gap in the fields of science, technology, engineering and math, enabling little girls to build their confidence, dreams and ultimately, their futures.
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